Gloucester Services is proud to support over 130 local producers within 30 miles, all of which have great stories to tell. We spoke to Deborah of Cinderhill Farm about the good life, sausage rolls and supporting the local job market.
The beautiful dark soil here (cinder coloured from the arrow heads that used to be made here at St Briavels Castle - hence the ancient name of Cinderhill Farm) produced large crops of both. More than we could cope with in fact!
From that first lot of pork, our now famous sausage rolls were born - from a proliferation of our pork and insufficient funds at the time to buy more than a little pastry! That ratio has remained as from the outset people responded so warmly to what they often termed '....the best sausage roll I have ever tasted!'.
Where we live in the far reaches of the Forest of Dean, on the edge of the River Wye, there are not many jobs. Where there are jobs, there was a tendency for zero hour contracts, seasonal work, and with almost no public transport, the prospects for young people in the area were limited. In the Forest of Dean there is no facility for studying to A'Level - something that is only just changing thanks to statutory and voluntary services and business working together to change that for the future.
The reliability of custom from Gloucester Services has enabled Cinderhill Farm to offer permanent full time contracts for staff, to invest in training and to help to provide for 10 households in the area. Our business's trade has in turn helped provide stability of trade for other businesses on whom we depend - such as our butcher, the (licensed) hunter who shoots our wild boar, and other farmers producing not only meat but also eggs. All this in an area with such an emphasis on tourism for trade. It has a really sustainable impact on life and the community.
But above all? It is the relationships with the people who work at and who are both Gloucester Services, Westmorland and GGT who have created this innovative and highly effective visionary partnership. I think we will always be thankful for it!"
"Our best seller is the Original Sausage Roll, though the Sheriff (named by Gloucester Services in fact!) is catching it up fast! We have now made so many rolls in our tiny high tech professional kitchen on our farm (in a double garage) that, if laid end to end, would leave Gloucester Southbound Forecourt and arrive somewhere close to Bristol Airport!"